ONLINE MEDIA DAILY: SMALL BUSINESS LEADERS PREFER ‘PASSIVE’ SOCIAL MEDIA, FOR NOW
Online Media Daily’s Ben Hanna understands the challenges for small businesses with small staffs when it comes to utilizing Social Media. He outlines the top 5 social media resources so Small Businesses can still participate.
Online Media Daily Excerpt:
While the concept of “social media” brings to mind images of active online discussions, a new study of small business social media use by Business.com finds that small business leaders currently show a strong preference for “passive” social media sources of business-relevant information — such as viewing webinars or reading online ratings, reviews and company blog posts — over those that require more active interaction with others. However, the use of social media resources requiring more active participation, such as asking business-related questions through Twitter or online question-and-answer forums, is set to rise among small business leaders as they gain access to effective online business networks.
The Business.com study involved more than 1,700 small business owners or managers currently using one or more social media resources to help them get the information they need to do their jobs on a day-to-day basis. The top five social media resources among study participants were…