OPEN FORUM: 5 TRENDS THAT WILL SHAPE SMALL BUSINESSES IN 2010
American Express’ OPEN Forum for Small Businesses looks ahead to the trends that will deeply affect small businesses in 2010.
OPEN Forum Excerpt:
2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream this past year. In fact, many businesses became fatigued from hearing so much about Twitter, Facebook, and social media in general.
As the hype settled and people began to understand how to use and integrate these new platforms, more change was brewing. The evolution that was social media in 2009 set the table for the realization of some significant trends to bubble up into the world of small business in 2010.
The groundwork for some of these trends has been in place for years, but I think we will see small business owners finally start to embrace the following five significant expansions in the New Year.