THE WALL STREET JOURNAL: HOW TO NETWORK - LIVE & IN PERSON
In a recent article on The Wall Street Journal, Colleen Debaise provides some helpful networking tips. Sometimes, we forget the most obvious rules, so use this as a refresher course.
The Wall Street Journal Excerpt:
In business, as they say, it’s not what you know but whom you know.
Networking is one of the most valuable (and inexpensive) forms of marketing. Many successful business owners are master networkers who can walk into a room full of strangers, make a connection and handily attract a new client, partner or investor.
While it helps to be naturally outgoing, networking is a skill that can be learned. First, it’s necessary to get yourself in the right spot— and that means interacting with people who can potentially help your business. Attend a conference, trade show or social event where you can meet people who either need your product or service or know someone who might. Consider throwing the party yourself at your home, your place of business or a local bar or restaurant.
How to get the conversation flowing without sounding overly aggressive? Here are some tips.
Read complete article.