THE CUSTOMER COLLECTIVE: ARE YOU STILL RELEVANT TO YOUR CUSTOMERS?
Recently on The Customer Collective Blog, Dave Brock reminded business owners how to stay relevant to their customers: “Our job is to demonstrate how our offerings help them.” Learn how to stay relevant to your customers!
The Customer Collective Excerpt:
Over the past week, I have had several conversations and a common theme kept coming up: “How do we stay relevant to our customers?” Since the crash of the economy, the projects we were working on, the things we were doing are no longer important to many of our customers. Our customers no longer want to talk to us.
I have to admit I’ve struggled a little with this notion — how did we become irrelevant? In a conversation with a great sales executive this morning, it all became crystal clear: We become irrelevant to our customers when we stop focusing on their business and their needs. We are irrelevant when we spend our time pitching our products, not talking about growing their businesses.
Click here to continue reading.