THE WHOLESALER: GIVE YOUR CUSTOMERS A GOOD EXPERIENCE AND YOU’LL GIVE YOURSELF GOOD CUSTOMERS
The Wholesaler’s Management Specialist Rich Schmitt recalls an ad message that really resonated with him. Would your customers walk a mile to buy from you? Are you providing that kind of valuable customer service?
He provides you an assignment to determine the answer.
The Wholesaler Excerpt:
In many cases, wholesalers became lazy during the boom times and got accustomed to taking orders with very little real selling. In the process, they lost some of the skills and operating procedures that are a part of creating a differentiated company. So now is the time to rekindle the selling and operational “fires” with the sole purpose of earning more business from your current and prospective customers. In the end, you want customers who will walk an extra mile to buy from you or maybe drive an extra five miles to one of your locations.
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