MARKETINGPROFS: SWEAT THE SMALL STUFF: A COUNTERINTUITIVE APPROACH TO PROFESSIONAL SUCCESS
In today’s MarketingProfs newsletter, Linda Kaplan preaches the value of the small stuff. She recounts the story of when she first met her business partner.
MarketingProfs Excerpt:
“Partner love at first bite.” That’s how I describe first meeting Robin Koval.
When I decided to start my own agency over a decade ago, I knew I needed a great partner to make it work. But after interviewing several well-qualified and talented candidates, I still hadn’t met the right person. A friend and mutual client sensed my frustration and recommended I meet Robin. Luckily, I took his advice and arranged for us to meet at one of my local coffee shops.
When I arrived, I found Robin already seated with a muffin sliced in two. The first words out of her mouth were: “Hi, I’m Robin Koval. It’s great to meet you. I ordered a bran muffin, and it was huge, so I thought we might share it. Of course, if you want your own muffin, or a different kind, I’ll just save this for later.” For me, the deal was sealed then and there.
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