MARKETINGPROFS: 10 HIGH-IMPACT, LOW-BUDGET IDEAS FOR MARKETING IN A DOWN ECONOMY (PART 2)
Back on March 3, 2009, we posted Part 1 of MarketingProf’s Jonathan Kranz’s “10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy.” Check out the second half of his list.
MarketingProfs Excerpt:
In part 1 of this article, I offered my first five ideas for getting ahead in an economy that’s got us down. As promised, here are five more inexpensive—yet powerful—ideas that can help you and your business come out on top.
6. Expose unexpected value/savings
I confess that this is probably the most obvious idea and, when executed, the one most likely to find itself on a long line of similar marketing propositions. Still, it can be worth pursuing (better to light a candle than curse the darkness).
In recent years, I’ve worked with a manufacturer of 3D printers. Its primary marketing messages have been about accelerating time-to-market and facilitating innovation. Today, it might want to consider a value angle by positioning the 3D printer as a less-expensive alternative to outsourcing prototype construction.
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