CUSTOMER THINK: TO GROW YOUR CUSTOMER REFERENCES, GET SUPPORT FROM THOSE THAT KNOW THEM BEST
Now is the time to be creative, and on Customerthink.com, Joshua Horwitz recommended several ways to capture customer references.
Customer Think Excerpt:
Many customer reference experts today are gathering evidence, often using a concept known as the Net Promoter®, to demonstrate what we’ve suspected all along: companies with the most customer evangelists have the highest revenue growth rates. Loyal and happy customers are your most valuable asset in influencing new sales.
Developing a proactive program for customer reference management can channel this positive influence back into marketing and the selling process. The end result is the ability to facilitate the positive customer to prospect interactions that will help close new business more quickly.
Click here to continue reading.