MARKETINGPROFS: HOW TO MEASURE ENGAGEMENT ON TWITTER– AND SAVOR THE TWEET SMELL OF SUCCESS
This week’s marketing article relates to Twitter because Distributor’s EDGE is now on Twitter! Our user name is SXenterprise, and we will be updating our tweets frequently– once we get the swing of things.
For those who are new to Twitter like us, check out MarketingProf’s Jim Sterne’s Twitter advice.
MarketingProfs Excerpt:
Twitter is one of the most rapidly adopted social media outlets on the Internet, and it’s growing by leaps and bounds each day. There is enormous value in just being a part of the conversations that are happening on Twitter, regardless of what your goals are for the channel.
However, if you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or she hasn’t already asked.
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