MARKETINGPROFS: MOST SUPER BOWL ADS AIMED AT MALES; MOST MONEY SPENT BY FEMALES
Every Tuesday, DE will post a marketing related best practices article. While most articles will not be specific to distribution, they are meant to inspire during these challenging economic times.
This week’s article can be found on MarketingProfs.com, a trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Gerry Myers authored “Most Super Bowl Ads Aimed at Males; Most Money Spent by Females.”
MarketingProfs Excerpt:
Super Bowl game? Super! The ads? Not so much…
Many advertisers justify their Super Bowl ad spending in such a tough economy by reasoning that spending $3 million dollars for a 30-second spot to reach 100 million viewers is cost effective—only $.03 per person.
However, if the marketing creators had taken into account the diverse viewing audience and fashioned ads that would resonate with them, the ROI would most likely be greater.
Since advertisers seem to miss the mark every year, you have to question the wisdom of many of the more than 40 spots, not counting the movie trailers and network shows.
Click here to continue reading on MarketingProfs.com.